What is black and white and read/(red) all over?
…New York magazine’s Fall Preview special double issue, that’s what! Which isn’t too great a jump from the stock-standard answer to that rather childish joke – a newspaper. But why blog about it? Simply put, as an art director, I’m absolute mad about this cover and think it’s a fantastic example of hard-working graphic design. It’s eye-catching, intelligent, whimsical and witty all at the same time. It’s proof that a small image (of 80′s 15-minutes-of-fame comedian Pee-Wee Herman, and occupying only a quarter of the available cover space) can be as effective as a full-page image. And it’s proof that a relatively neutral and bland typeface, with an innovative use of scale and colour, will serve to stop passers-by at the news-stands on the streets of Manhattan.
Martin Jacobs












