Scent of a (Whoa)man…

Guy Ritchie’s latest film is only 4 minutes long – and while fans of Lock, Stock and 2 Smoking Barrels and Snatch might be disappointed to know there isn’t a gun in sight, fans of Jude Law will no doubt love it. Ritchie’s latest endeavor is an ad campaign for Christian Dior’s men’s fragrance Dior Homme – because you’re only really a director in Hollywood these days if you have a fragrance campaign to your name! Watching the ad, I couldn’t help but repeatedly feel that Law, the face of the fragrance, was doing some serious channeling of Michael Caine; it’s some of this that he should have brought to the disastrous Alfie remake!

(film courtesy of CocoPerez)

Martin Jacobs